Business Strategy & Planning
Brand:
NatureNest
Industry:
Skincare & Beauty
Business Type:
D2C E-commerce
Business:
NY, USA
Goal:
Increase website traffic and boost online sales by 50%
Background
NatureNest is a Bangladesh-based skincare brand that formulates natural and sustainable products for environmentally conscious consumers. Despite having quality products and positive customer reviews, their online sales were stagnant, and brand visibility was low.
They approached us with the goal of scaling their digital presence and driving measurable results through performance marketing, content strategy, and conversion optimization.
Strategy
Audience Research & Persona Development
We conducted surveys, analyzed existing customer data, and created 3 detailed customer personas. This guided all messaging, ad targeting, and content creation.
SEO & Content Marketing
On-page SEO optimization for product pages and blogs
Weekly blog posts targeting long-tail keywords like “best eco-friendly moisturizers”
Collaborations with local micro-influencers for organic backlinks
Paid Social Campaigns (Meta & Google Ads)
Retargeting campaigns using dynamic product ads
A/B testing on creative (lifestyle vs. product-focused)
Lookalike audience targeting on Facebook & Instagram
They approached us with the goal of scaling their digital presence and driving measurable results through performance marketing, content strategy, and conversion optimization.
Boosting E-commerce Sales for – A Sustainable Skincare Brand®
They approached us with the goal of scaling their digital presence and driving measurable results through performance marketing, content strategy, and conversion optimization.
